Betsy McLarney, CEO of EMC Events, a division of EMC Outdoor, is responsible for building and leading a nationally-recognized boutique marketing agency. For 29 years, EMC Outdoor, an independent and woman owned agency, has been committed to providing location-based advertising programs to connect brands with audiences.
As the driving force behind an agency in a constantly changing media landscape, Betsy has developed a team of knowledgeable, dedicated strategists with expertise in out-of-home, tradeshow marketing, experiential activations and integrated digital offerings. Through creative ideation, strategy and a tactical approach, she and her team deliver effective, impactful, relevant results for national and international brands and agencies.
Betsy sits on the Board of Directors for Geopath and Alliance of Women Entrepreneurs. She is also a member of a number of agency networks and industry associations, such as Agency Management Institute, MCAN, Marcom Alliance, Outdoor Advertsing Association of America and Geopath. EMC operates within the EOS framework.
