Chris founded the firm in 1985. As president, Chris is responsible for the overall management and direction of the firm including shaping and implementing vision and mission. Throughout his career, Chris has led a variety of branding initiatives for clients ranging from Fortune 500 companies to promising start-up ventures.
Chris and his firm serve clients representing a wide range of business categories such as electronics, consumer packaged goods, financial services, foodservice, hardware, lodging, pharmaceuticals and transportation. His clients have included Wegmans, Aetna, Robert Bosch Tool Corporation, The Coca-Cola Company, Endurance Specialty Holdings, Genentech, GS1 US and GS1 Global, Johnson & Johnson, Kozy Shack, Marriott Corporation, NCI Building Systems, Martin Guitar, Boehringer Inglheim, Maxell Corporation of America, PMA Companies, Sam’s Club, Twinings, Suncast, Pfizer Inc., University of Pennsylvania, Welch’s, Vectrix Corporation and Wills Eye Hospital. The firm has been recognized for its branding expertise through awards and recognition from organizations such as AIGA, American Corporate Identity and the London International Advertising Awards.
A recognized branding expert, Chris has authored articles for periodicals, such as World Trademark Review and The Journal of Brand Strategy; he has contributed to books on food and pharmaceutical marketing; and he has spoken on branding, environmental branding and brand package design. He is a co-founder of GDS, a global alliance of three independent branding firms with locations in Asia, Europe and North America. He is a member of the Fox Management Consulting Advisory Group at Temple University’s Fox School of Business and holds memberships in several industry associations including the NRF (National Retail Federation) and the DMI. Chris is a graduate of the Rochester Institute of Technology, is a Distinguished Alumni Award recipient and is a member of the Advisory Board for the School of Design.
